DM CERTIFICATION

Study Advanced Master Diploma in Digital Marketing at IDK.

When world has changed; everything is instant people are not ready to wait or spend their time because the schedule is very hectic they need everything from the place where they sit.

So to give them their requirement and make the life easy and fast marketing through internet. Technology is tremendous and very fast and makes everything easy and time saving cost efficient, portable that is where every giant company opts for this method of business. Many job opportunities and demand for the knowledge.

Digital marketing is like fishing need to have the proper knowledge where to use what right time, right target audience has to be analyzed. Digital marketing is the right option for all the above need to create your identity and also create your brand for you to be in the lime light the behind work has to be done. Digital marketing technology and human strategy together make your empire strong and unique with the digitalized world everything is fair.

COURSE REGISTRATION

COURSE REGISTRATION

Interested in this course? Ask for an admission about taking this course as part of Diploma / Advanced master Diploma / Short term certificate Course or walk - in today for free demo class.

Course Level: Advanced Master Diploma course
Eligibility : Graduates In Any Stream
Course : Advanced Master Diploma In Digital Marketing
Course Code : AMDDM
Duration : 3 Months
Course Fee: 30,000/-
Registration Fee: 6,500/-

*Registration fees are Non- Refundable after 5 days from the enrollment.

ADVANCED DIGITAL MARKETING SYLLABUS

MODULE 1: DIGITAL MARKETING FUNDAMENTALS

Session 1:  Introduction to Digital Marketing
Session 2: Marketing Vs Sales
Session 3: What Is Digital Marketing
Session 4: How We Do Marketing
Session 5: Benefits of Digital Marketing
Session 6: Comparison of Digital Marketing & Traditional Marketing
Session 7: Latest Digital Marketing Trends
Session 8: Understanding Traffic
Session 9: Understanding Leads
Session 10: Strategic Flow of Marketing Activities


MODULE 2: WEBSITE DESIGNING WITH WORD PRESS

Session 1: Website Planning & Structure
Session 2: What Is WWW
Session 2: What Is a Domain
Session 3: Buying A Domain
Session 4: Core Objectives of Website & Flow
Session 5: Types of Domains
Session 6: Web Hosting Concepts
Session 7: Types of Websites
Session 8: Basics Of HTML, CSS & JAVA SCRIPT
Session 9: Popular CMS
Session 10: What Is WordPress
Session 11: Benefits of Using WordPress
Session 12: WordPress Installation
Session 13: Settings, Themes, Customization
Session 14: Understanding of Pages, Tags, Posts, Menu
Session 15: Using Plugins to The Site
Session 16: Practical Project


MODULE 3: SEO (SEARCH ENGINE OPTIMIZATION)

Session 1: Introduction to SEO
Session 2: Keyword Research
Session 3: On page Optimization
Session 4: Off page Optimization
Session 5: Local SEO Strategy
Session 6: Algorithm Recovery Process


MODULE 4: SMM (SOCIAL MEDIA MARKETING)

Session 1: Introduction to SMM
Session 2: SMM Vs SMO
Session 3: Benefits Of SMM
Session 4: Social Media Strategy
Session 5: Face Book Marketing
Session 6: Face Book Advertising
Session 7:  Twitter Marketing & Ads
Session 8: YouTube Marketing
Session 9: Google + Marketing
Session 10: Video Marketing
Session 11: Google+ Marketing
Session 12: Pinterest Marketing
Session 10: LinkedIn Marketing
Session 11: Instagram Marketing
Session 12: Email Marketing
Session 13: Online Reputation Management
Session 14: Pinterest Marketing
Session 15: Inbound Marketing


MODULE 5: PPC MARKETING (GOOGLE AD WORDS)

Session 1: Introduction to Paid Marketing
Session 2: Display Advertising
Session 3: Google Shopping Ads
Session 4: Introduction to Bing Ads
Session 5: Remarketing in Ad Words
Session 6: Mobile Marketing
Session 7: Video Marketing


MODULE 6: GOOGLE ANALYTICS

Session 1: Introduction to Analytics
Session 2: Audience Reports,
Session 3: Traffic Reports,
Session 4: Behavior Reports,
Session 5: Conversion Tracking
Session 6: Acquisition Reports  


MODULE 7: GOOGLE AD SENSE

Session 1: Introduction to Google Ad Sense
Session 2: Guidelines
Session 3: Types of Ad Sense Accounts
Session 4: Bidding Ads
Session 5: Blocking Ads


MODULE 8: AFFILIATE MARKETING

Session 1: Introduction to Affiliate Marketing
Session 2: Freelancing Networks
Session 3: Free & Paid Accounts
Session 4: Bidding Methodology


AT THE END OF THE COURSE 
COURSE COMPLETION CERTIFICATE
GOOGLE AD WORDS CERTIFICATE
GOOGLE ANALYTICS CERTIFICATE

CAREER OPPORTUNITIES

Digital Marketing its the boon for this digital world were everything in this world need in internet. when we compare the traditional marketing and digital marketing the scope is more for digital marketing with the less cost more convenient no need to roam around many places and meet different people and tell them explain them depends at last may or may not where as in digital marketing all this dramas are not needed just you need to spend some time and learn digital marketing in short period of time you can create wonder in marketing field were company people are demanding for experts we’ll help to be a professional in Digital Marketing .

SATISFACTORY COMPLETION

In order to be awarded the "Advanced Master Diploma in Digital Marketing ", students are supposed to give their Theory and Practical exams for each module. If the student fails to attend the exam on the given date, re-exam will be conducted. Its mandatory to give exam for each module as mentioned in the curriculum. Demo reel / precise project of the elective subject has to be submitted to the head of the department at the course completion.

*(Please Note: Student failing to attend 80% of timetable program/ particular course will not be eligible to attend exams)

COURSE TIME TABLE

Classes are held Monday to Saturday, class will be scheduled as Practicals & Theory sessions in a week as (Monday, Wednesday, Friday) MWF & (Tuesday, Thursday, Saturday) TTHS cycle