Ad Words (Pay Per Click)

Q. What is the qualification for Digital Marketing?

Answer: To take up any digital marketing certificate or course, you need to have completed your graduation (10+2+3) or equivalent from an educational institution, recognized by the respective universities.

Q. Why should small business use Digital marketing?

Answer: Digital marketing is a best way for small businesses to grow up to a large business. In today's world digital marketing is a tool that helps a small business or start-up grow without the massive tools, and manpower that a large company possesses.

Q. What is the pay-per-click ?

Answer: A business model whereby as company that has placed  the advertisement on a website pays a sum of money to the host website when a users clicks on to the advertisement.

Is called 'click fraud' is an increasing problem as pay-per-click advertising continues to growing

What is the meaning of pay-per-click?

Answer: Pay-per-click (PPC) is an the online to advertising model in to which an advertiser to pays an publisher every time to advertisement link is the “clicked” on the. Alternatively, PPC is  known as the cost-per-click (CPC) model in The pay-per-click model is an the offered primarily in by search engines (e.g., Google) and social to the networks

How does pay-per-click work?

Answer: PPC stands for pay-per-click, as model of the internet to marketing in the which advertisers in pay a fee each time one of their ads is clicked. Essentially to it's an way of the buying an visits to your site, rather to than the attempting to the “earn” those visits an the organically. Search engine advertising is one of the most to popular to forms of pay per click

Here are the just seven powerful  to benefits of using PPC.

  • PPC in Contributes to Business Goals. This is often to the most compelling reason to use PPC advertising. ..
  • PPC Is the Measurable and Trackable. .
  • Quick to Entry. ..
  • You're in to Control. ..
  • PPC in Works Well With in the Other Marketing Channels. ..
  • Incredible to the Targeting Options. ..
  • A Wealth of the Marketing Data.

    Advantages and disadvantages of pay-per-click advertising


    Pay-per-click (PPC) advertising to can be a cost effective on way to drive traffic to the  your website. There are the number of benefits and challenges to consider.

    Advantages of pay-per-click advertising

    The benefits of running PPC advertising include:

    • Cost effective – because you only to pay when a user actually reaches your website, it can be the good value for the money. You can choose to the spend as much or as little as you like.
    • Targeted - you can to  choose your audience the according to demographics like location, an language and the device
    • Measurable – PPC to campaigns can be to set up to carefully measure effectiveness. You can be determine exactly how much to your return on investment is.
    • Customisable - as you run your campaigns, you can to make many small adjustments to the improve in based on what works best.
    • Training resources – there is are many (often free) online an courses and training materials to be help you develop to your to skills.
    • Fast - you will see the impact for your PPC to the immediately. Organic to the search engine optimisation (SEO) tactics can take months to make a differences.

    Disadvantages of pay-per-click advertising

    Some of to the challenges of PPC advertising to include:

    • Time investment - you can't just set up to your PPC campaigns and leave them. You need to the invest time into to optimising and improving the get the best results.
    • Skills required - it can take some practise to set up effective to campaigns. Many businesses to choose to use a specialist agency.
    • Costs can quickly add up - if you aren't monitoring and optimising to your campaigns to make sure you to get a return an investment to money could be wasted. You will need to allocate the budget for PPC campaigns, unlike to SEO tactics where the investment is time & skills.
    • Clicks and visits don't always lead to sales - you will need to convince the users to 'convert' to once they are reach your website.




Q. What is better SEO or SEM?

Answer: With SEO it can take weeks, months or even years, before your business begins to rank on the first page of our search engines and this is why SEM is better for testing than SEO.Because you can immediately turn SEM paid ads off and on and run your business, it's a great strategy for testing

Q. What is social media marketing?

What is SMM?

Social media marketing is the use of social media platform and websites to promote our product or service. Although the term e-marketing and digital marketing are still dominant  in academia, social media marketing is becoming more popular researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress and engagement of ad companies. Companies address a range of stakeholders through social media marketing, including current and potential customers  potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance and setting their own scope in their own field of knowledge.

Different Types of Social Media Marketing

  • Content marketing
  • Advertising
  • Influence marketing.
  • Social media management
  • Paid media.
  • Build your following.
  • Contributing to forums.
  • Reviews


Content marketing is a marketing strategy used to attract and retain an audience by creating and sharing relevant videos, podcasts, and other media. This approach establishes the companies to promotes their brand awareness, and keeps your business top of mind when it's time to buy what you sell and when to buy their goods.


Advertising mainly is a means of communication with the users of a product or service. Advertisements are messages paid for by those people who send them and are intended to influence people who receive them. It is mainly knowing about people brands or business through ads.


the influence marketing was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influences rise and even get caught up in fraud.

 influence marketing is a type of social media marketing that uses product mentions from influences–individuals who have a dedicated social following and are viewed as experts. Influence marketing works because of the high amount of trust that social influences have built up with their recommendations from them serve as a form of social proof  to their brand’s to  potential customers.


Social media marketing is the use of social media and websites to promote your  product or service. Social media marketing is becoming more popular for both customers and researchers. Most social media platforms have enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing and potential employees, journalists and the general public. On a strategic level, social media marketing includes the management of a marketing, governance, setting the scope.


Paid media is one method by which organizations can promote their content through sponsored social media posts, display ads, paid search results, video ads and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach, to get more clicks, and generate more traffic. Ultimately sponsoring content, you're able to reach audiences that might not have come across you otherwise it could be more difficult to us. 


You can build your own website and promote it using all social media platforms. So, the people can know about your sites and it will help you to grow your own company with help of your friends and social media platforms. You can even run ads and promote your website through fb, Instagram, twitter, YouTube etc.


A forum is an online discussion board where people share their experiences, and discuss topics of mutual interest. Forums is excellent way to create social connections and make a sense of community. They can also help you to cultivate an interest group about a particular subject and share your thoughts and known others opinion too.

One of the many benefits of having a forum is that it always an interactive space where members can share constructive criticism. When brands openly give their customers a voice and show that they're not afraid of criticism, people will be far more likely to trust them and build a good relationship with them.


To examine or study again especially reexamine judicially look back on take a retrospective view of review the past to go over or examine deliberately reviewed the results of the study.to give a critical evaluation of review.


Q. Is Digital Marketing is good career?

Answer: Digital marketing is the right career choice for all the freshers. There is massive growth in how digital marketing have grown over the years and are expected to take the lion's share of marketing budgets in 2020. This which creates enormous job opportunities.

Q. Traditional Marketing v/s Digital Marketing?

Traditional Marketing: It is the old way of marketing Technique And It refers kind of promotion, includes flyers, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their products and build their own company. The phases of Traditional Marketing are Interest, Awareness, and Decision.
Digital Marketing: It is modern way of marketing Technique.we are promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Youtube, Facebook, Instagram ..etc.
The phases of Digital Marketing are Planning, Conversation and Content.


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