MODULE 1: DIGITAL MARKETING FUNDAMENTALS

Session 1:  Introduction to Digital Marketing
Session 2: Marketing Vs Sales
Session 3: What Is Digital Marketing
Session 4: How We Do Marketing
Session 5: Benefits of Digital Marketing
Session 6: Comparison of Digital Marketing & Traditional Marketing
Session 7: Latest Digital Marketing Trends
Session 8: Understanding Traffic
Session 9: Understanding Leads
Session 10: Strategic Flow of Marketing Activities

MODULE 2: WEBSITE DESIGNING WITH WORD PRESS

Session 1: Website Planning & Structure
Session 2: What Is Www
Session 2: What Is a Domain
Session 3: Buying A Domain
Session 4: Core Objectives of Website & Flow
Session 5: Types of Domains
Session 6: Web Hosting Concepts
Session 7: Types of Websites
Session 8: Basics Of HTML, CSS & JAVA SCRIPT
Session 9: Popular CMS
Session 10: What Is WordPress
Session 11: Benefits of Using WordPress
Session 12: WordPress Installation
Session 13: Settings, Themes, Customization
Session 14: Understanding of Pages, Tags, Posts, Menu
Session 15: Using Plugins to The Site
Session 16: Practical Project

MODULE 3: SEO (SEARCH ENGINE OPTIMIZATION)

Session 1: Introduction to SEO
Session 2: Keyword Research
Session 3: On page Optimization
Session 4: Off page Optimization
Session 5: Local SEO Strategy
Session 6: Algorithm Recovery Process

MODULE 4: SMM (SOCIAL MEDIA MARKETING)

Session 1: Introduction to SMM
Session 2: SMM Vs SMO
Session 3: Benefits of SMM
Session 4: Social Media Strategy
Session 5: Facebook Marketing
Session 6: Facebook Advertising
Session 7: Video Marketing
Session 8: LinkedIn Marketing