MODULE 1: DIGITAL MARKETING FUNDAMENTALS

Session 1:  Introduction to Digital Marketing
Session 2: Marketing Vs Sales
Session 3: What Is Digital Marketing
Session 4: How We Do Marketing
Session 5: Benefits of Digital Marketing
Session 6: Comparison of Digital Marketing & Traditional Marketing
Session 7: Latest Digital Marketing Trends
Session 8: Understanding Traffic
Session 9: Understanding Leads
Session 10: Strategic Flow of Marketing Activities

MODULE 2: WEBSITE DESIGNING WITH WORD PRESS

Session 1: Website Planning & Structure
Session 2: What Is WWW
Session 2: What Is a Domain
Session 3: Buying A Domain
Session 4: Core Objectives of Website & Flow
Session 5: Types of Domains
Session 6: Web Hosting Concepts
Session 7: Types of Websites
Session 8: Basics Of HTML, CSS & JAVA SCRIPT
Session 9: Popular CMS
Session 10: What Is WordPress
Session 11: Benefits of Using WordPress
Session 12: WordPress Installation
Session 13: Settings, Themes, Customization
Session 14: Understanding of Pages, Tags, Posts, Menu
Session 15: Using Plugins to The Site
Session 16: Practical Project

MODULE 3: SEO (SEARCH ENGINE OPTIMIZATION)

Session 1: Introduction to SEO
Session 2: Keyword Research
Session 3: On page Optimization
Session 4: Off page Optimization
Session 5: Local SEO Strategy
Session 6: Algorithm Recovery Process

MODULE 4: SMM (SOCIAL MEDIA MARKETING)

Session 1: Introduction to SMM
Session 2: SMM Vs SMO
Session 3: Benefits Of SMM
Session 4: Social Media Strategy
Session 5: Face Book Marketing
Session 6: Face Book Advertising
Session 7:  Twitter Marketing & Ads
Session 8: YouTube Marketing
Session 9: Google + Marketing
Session 10: Video Marketing
Session 11: Google+ Marketing
Session 12: Pinterest Marketing
Session 10: LinkedIn Marketing
Session 11: Instagram Marketing
Session 12: Email Marketing
Session 13: Online Reputation Management
Session 14: Pinterest Marketing
Session 15: Inbound Marketing

MODULE 5: PPC MARKETING (GOOGLE AD WORDS)

Session 1: Introduction to Paid Marketing
Session 2: Display Advertising
Session 3: Google Shopping Ads
Session 4: Introduction to Bing Ads
Session 5: Remarketing in Ad Words
Session 6: Mobile Marketing
Session 7: Video Marketing

MODULE 6: GOOGLE ANALYTICS

Session 1: Introduction to Analytics
Session 2: Audience Reports,
Session 3: Traffic Reports,
Session 4: Behavior Reports,
Session 5: Conversion Tracking
Session 6: Acquisition Reports  

MODULE 7: GOOGLE AD SENSE

Session 1: Introduction to Google Ad Sense
Session 2: Guidelines
Session 3: Types of Ad Sense Accounts
Session 4: Bidding Ads
Session 5: Blocking Ads

MODULE 8: AFFILIATE MARKETING

Session 1: Introduction to Affiliate Marketing
Session 2: Freelancing Networks
Session 3: Free & Paid Accounts
Session 4: Bidding Methodology

AT THE END OF THE COURSE 
COURSE COMPLETION CERTIFICATE
GOOGLE AD WORDS CERTIFICATE
GOOGLE ANALYTICS CERTIFICATE